Could there be an easy way to discourage people from buying cars?
When many people are deciding whether or not to buy a car, they consider not just the cost of purchasing a car, but the long-term costs of owning a car. If they underestimate the cost of car ownership, this might encourage more people to buy a car, leading to higher carbon emissions over time. In a new study by four economists, researchers found that most people drastically underestimate the cost of car ownership
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