adding colour to new science research,
for everyday people

What makes people believe their emotions instead of science or statistics?

April 28, 2020 by Christopher Smendziuk in Science Communication, Public Health

While scientific evidence (with statistics!) can be very persuasive, we’ve all been in a situation where someone disagreed with scientific evidence because their friend’s cousin had a different experience. This person’s story or anecdote shouldn’t be more persuasive than statistics, but it often is, and a group of scientists wanted to figure out why this might be the case.

If you explain things without complicated words, people are more interested and better understand the topic

February 17, 2020 by Christopher Smendziuk in Science Communication

If you want to communicate with the largest possible audience and have that audience be engaged and interested, it’s important to avoid using complicated words, according to a new study published in the Journal of Language and Social Psychology.